Our Mission

MissionTo provide quality permanent life insurance which:

  • Protects Employees' families;
  • Enhances an Employer's benefits package;
  • Simplifies the sales and service process for Brokers and Partners;
  • Provides a profitable return for our Shareholders.

Our Vision

To be known and respected as the leading provider of voluntary permanent life insurance for employees, through their employers, with products that are easy to sell, buy and service.

Our Values

To provide quality permanent life insurance with:

  • Respect
  • Integrity
  • Customer Focus
  • Having fun in the process